The Ballet Conservatory of South Texas 20th Anniversary Fundraising Campaign

The Ballet Conservatory of South Texas celebrates its 20th Anniversary in February 2025. This 20th Anniversary Fundraising Campaign for the 2024-2025 performance season required a re-design of the organization's logo, a modification to the appearance of the support page on their website, as well as modifications to the site's homepage. The season-long fundraising campaign includes a holiday open house to kick off the holiday season and set the tone for a season of giving; a pop-up merch store in January/February 2025; a company performance in February 2025, branded with 20th Anniversary imagery and marketed with an emphasis on giving to fund the organization's scholarship program for the next 20 seasons and onward with charitable donations and pledges for frequent, long-term giving.